Vocabulary
- SEO
- Search Engine Optimization is the process of generating more traffic to a web site through search engines.
- SERP
- SERPs are the listings, or results, displayed for a particular search.
- Findability
- The quality of being locatable
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- Usability
- The ease in which people can use a tool or application.
- Accessibility
- The ability of a product to be accessed using SEO techniques, able to be easily obtained or used by as many people as possible.
- Microformats
- Small bits of semantic HTML that represent things like people, events, and/or tags in web pages.
- Learn more at: MIcroformats.org
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- Keyword density
- The measurement in percentage of the number of times a keyword or phrase appears compared to the total number of words in a page.
- Folksonomy
- The practice and method of creating and managing tags to categorize subject matter
- Progressive Enhancement
- A strategy for web design that emphasizes accessibility, semantic (X)HTML markup, and external CSS and scripting technologies such as JavaScript in layers.
- Graceful Degradation
- A term meaning that your content is accessible even if the technology is not there or working.
- Ajax
- Asynchronous server-side processing that involves JavaScript, the DOM, CSS, and (X)HTML to update information without refreshing the entire page.
- Online Marketing
- The marketing of a product, service and/or a brand over the internet.
- 404 Error
- HTTP error message indicating the page you have requested could not be found
- 301 Redirect
- The most SEO friendly way to redirect a site to a new url.
- RSS
- Web feed formats used to publish frequently updated content such as blog entries, news headlines, and podcasts in a standardized format
- Trackbacks
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Methods for web authors to request notification when somebody links to one of their documents
- Pings
- When web blogs notifies update services of recently updated content.
- Robots.txt
- A way to prevent spiders and other robots from accessing parts of a website which is otherwise public.
- Web standards
- Rules from W3C to standardize web design in a semantic way.
- Black Hat SEO techniques
- Dishonest SEO techniques used to create fraudulent content and spam.
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