Jeremy Hunter | Findability

Pay or Cost Per Click advertising is the amount that you pay search engines like Google or Yahoo for one click on your ad that brings one user to your website. This is great because with the right ad placement you could make a little change from from potential customers, especially if your selling something relative to the amount you spent after you won the bid. Using services Google Adwords and Yahoo! Search Marketing, you could generate a lot of traffic for a relatively cheap price.

The downside to Cost Per Click advertising that if your not careful you could get caught up in bidding war and over spend your potential profits.

Here are some other resources to check out:

• Pay-Per-Click Advertising Explained: Your Sane Guide to PPC Management
• Google Adwords
• Yahoo! Search Marketing

Tags: advertising, cost per click, cost per click advertising, Google Adwords, Yahoo! Search Marketing

This entry was posted on Wednesday, June 4th, 2008 at 12:02 pm and is filed under cost per click, online marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.