Jeremy Hunter | Findability

Pay or Cost Per Click advertising is the amount that you pay search engines like Google or Yahoo for one click on your ad that brings one user to your website. This is great because with the right ad placement you could make a little change from from potential customers, especially if your selling something relative to the amount you spent after you won the bid. Using services Google Adwords and Yahoo! Search Marketing, you could generate a lot of traffic for a relatively cheap price.

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As the title of the post suggests, online marketing is the process of promoting a product, a service, and/or a brand using the internet as the platform. This could be done by using e-mail campaigns, advertising on social networking sites, SEO techniques and W3C web standards.
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