The goal of any web designer is to have their content to be accessed easily rather they used HTML, Flash or any other medium. One way to achieve this goal is to use W3C web standards and keep your structure (HTML), presentation (CSS), behavior (JavaScript), and data (XML) separate. This is where progressive enhancement comes in.
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Pay or Cost Per Click advertising is the amount that you pay search engines like Google or Yahoo for one click on your ad that brings one user to your website. This is great because with the right ad placement you could make a little change from from potential customers, especially if your selling something relative to the amount you spent after you won the bid. Using services Google Adwords and Yahoo! Search Marketing, you could generate a lot of traffic for a relatively cheap price.
404….
Before I started to become interested in the Internet, 404 used to be just my area code. After I started using the Internet, I saw that 404 was something else. It was an ugly HTTP error message saying “Page Not Found” or something to that effect, telling me to refresh the page or try again later, and some more gibberish about my settings.
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